Embracing the concept of self-promotion is one of the most challenging things a person can do. It is uncomfortable, awkward, and unlike anything, we have ever learned to do. However, it is impossible to advance in a company or career without self-promotion. Luckily, with time, practice, and an understanding of self-marketing, you can learn to promote yourself comfortably and confidently. Here are tips that will make you more successful at self-promotion.
Adopt An Accomplishment Mindset and Narrative
Think of your accomplishments and identify your top skills. For example, you might be a great public speaker or great at helping others. These qualities are valuable assets that you are ready to share with the world. Identify what sets you apart.
The most successful self-promotion is done by people who view what they do as an achievement. If you constantly seek confirmation that you are doing an excellent job and that your work is appreciated, you will have no problem touting your successes.
Just as important, successful self-promotion requires sharing your accomplishments with others. Create a narrative that presents you as a person of action and accomplishment. Share accomplishments that demonstrate your talents, skills, and abilities, and explain how your decisions and actions contributed to them.
Quantify Your Worth
“Quantify your worth” is a phrase that entrepreneurs use to describe the process of determining exactly what one’s abilities are. Self-promotion can be uncomfortable, even difficult. However, your social and professional success depends on your ability to project your brand, share what you know, and convince others to help you accomplish your goals.
Find Additional Opportunities to Promote Yourself
As a self-promoter, you must constantly be searching for additional opportunities to promote yourself. When looking for ways to promote yourself, it is important to remember that you do not need to be a celebrity or public figure to promote yourself. There are as many ways to market yourself as there are unique individuals, and it all boils down to personal motivation.
Here Is a List of Places You Can Start for Additional Opportunities:
- Use networking to your advantage. Networking is not for everyone, and that is okay. But if you know someone who offers consulting services, ask if they would consider referring their clients to you.
- Go on LinkedIn. LinkedIn is an excellent place to network, and it is easy to join and get started. Just make sure to look over the site for members in your niche and add them.
- Volunteer. If you have some time on your hands, you might look into volunteering. Not only can volunteer work look great on a resume, but it also opens up more opportunities to network. Most people will accept a “yes” if you volunteer for an organization or group that they are associated with, so do not be afraid to ask.
- Give presentations. A natural byproduct of networking is the opportunity to give presentations. You can go to your local chamber of commerce, nonprofit, or school and ask if you can present a topic
Embrace The Difference Between Articulating Your Value and Bragging
The secret to becoming successful in life lies in your ability to effectively communicate with those around you. If you can put your ideas into words, you can convince others to see, feel, and do the same. Unfortunately, not everyone around us has the gift of clear articulation.
There is a difference between articulating your value and bragging. When communicating your value, you talk about your accomplishments and what you bring to the table. When you are bragging, you are talking about things that you do or possess about yourself. Good self-promotion builds trust and credibility. Bad self-promotion is egotistical, pretentious, and self-promoting.
Compliment Your Coworkers’ Achievements
Your coworkers are always talking about how great they are. You overhear coworkers talking about their work. You check social media and see what has been recently posted. You watch their videos and get jealous. You wish you could talk like them. Well, guess what? It is perfectly normal. As an employee, you are always going to want to keep up with them. The last thing you want is for an employee to get the promotion or rewards over you. So, how do you make sure you do not fall behind? Compliment your coworkers. Complimenting your coworkers helps build rapport. It gives them a sense of boost and makes them more willing to reciprocate.